Crafting A Mythical Dreamworld: 10 Things to Know About The Ethereal Journey Of Angel Inferno

by Platform One

Words by Lola McKimm


Interview with Jamie Stanicic, Founder of the Emerging label - Angel Inferno
In the ever-evolving landscape of fashion, where trends come and go like fleeting dreams, emerges Angel Inferno - an enchanting brand that defies the ephemerality of fast fashion. We sat down with Jamie Stanic, the visionary force behind Angel Inferno, who provides a glimpse into her creative process, the influences shaping the brand, and a commitment to crafting timeless pieces in a world dominated by the transient. As an emerging brand, Angel Inferno is setting a new standard for sustainable, slow fashion, captivating the fashion world with its unique blend of ethereal aesthetics and empowering designs.

The Artisan Behind the Magic

At the helm of Angel Inferno is Jamie Stanicic, a multi-talented force who wears many hats - designer, pattern maker, seamstress, and creative mind. In her words, "My role is basically everything." Jamie's dedication and passion for her craft are evident as she meticulously designs, patterns, and sews every garment, leaving her distinctive mark on each creation.

Educational Roots at RMIT University and MFI

Jamie's journey in the fashion realm began with a solid foundation at RMIT University, where she learned the intricacies of fashion company operations. However, it was her time at the Melbourne Fashion Institute (MFI) that ignited her true passion for fashion as art. Here, she honed her skills in haute couture techniques, laying the groundwork for the unique aesthetic that defines Angel Inferno today.

Slow Fashion in a Fast-Paced World

In a world consumed by fast fashion, Angel Inferno emerges as a beacon of change. Jamie's philosophy revolves around creating forever pieces - garments that transcend fleeting trends. She advocates for the appreciation of effort and craftsmanship, encouraging wearers to cherish their clothes beyond a single occasion.

 The One-Woman Show

Navigating the roles of designer, seamstress, and pattern maker poses its challenges, primarily in the realm of time. However, Jamie's unwavering determination shines through as she manages her workload. “Juggling everything is overwhelming at times but it’s such a great feeling knowing that I’m the one in charge of my dream” she explains. With an eye on the future, she envisions expanding her team while staying true to her philosophy and commitment to quality.

Melbourne's Influence on Angel Inferno's Identity

Based in the diverse fashion hub of Melbourne, Jamie draws inspiration from the city's unique brands and their niches. Volunteering at Melbourne Fashion Week provided her with a firsthand look at the city's vibrant fashion scene, inspiring her to push the boundaries of her designs.

Haute Couture Techniques as Art

Jamie's artistic flair is evident in her use of haute couture techniques, with a particular emphasis on handcrafted fabric manipulation and intricate finishing touches. From scaley tops to invisible zips and French seams, every detail speaks to the dedication and craftsmanship imbued in Angel Inferno's creations.


Sustainability as a Guiding Principle

Angel Inferno takes sustainability seriously. Jamie repurposes fabric cut-offs, using scale cut-offs in the design process and non-scale fabric scraps for closures and straps. Embracing a made-to-order model, she minimizes excess stock, contributing to a more sustainable fashion landscape.

The Empowering Essence of Angel Inferno

More than just garments, Angel Inferno aims to make women feel like goddesses - mythical seductresses in a realm of beauty and empowerment. Drawing inspiration from mythological female figures, Jamie modernizes silhouettes to create wearable art that embodies both femininity and edge.

Blending 90s Glamour with Ethereal Aesthetics

The 90s runway serves as a wellspring of inspiration for Jamie, providing wearable silhouettes that accentuate the female form. By combining this inspiration with her ethereal aesthetic, she creates designs that blend the best of both worlds - classic glamour with a contemporary edge.

The Future Dreamworld of Angel Inferno

Jamie's long-term vision for Angel Inferno is nothing short of enchanting. She dreams of growing the brand into a magical realm, and with her dedication, it's more than a fantasy. Currently working on a small capsule collection set to launch in March, Jamie's vision for Angel Inferno is poised to captivate the fashion world, one mythical piece at a time.


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Platform One